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The Periodic Table of SEO Ranking Factors from SMX Advanced 2016
After a plentiful breakfast and a couple of cups of Seattle’s finest coffee, SMX Advanced kicked off a session titled ‘The periodic table of SEO ranking factors’ delivered by three highly respected...
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Anicca awarded Premier Google Partner status
Anicca is thrilled to announce that we have been awarded Premier Google Partner status. Google has given us this status across the fields of search, mobile, display and shopping ads. This status is...
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‘Writing is dead’ says Facebook
In a recent article that appeared on my Twitter feed, Ann Handley, esteemed content marketing expert and Chief Content Officer at Marketing Profs, talked about how Facebook has recently declared the...
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Google Shopping Latest – Showcase Shopping Ads
It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that...
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Bing Ads Starts Piloting Expanded Ads
Shortly after Google’s official announcement in May that they would be releasing a new ad format in the form of expanded ads, Bing followed suit (as expected) announcing its support for this feature....
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Google Release New Penguin Update – And it is Real-time
Big news in the SEO world today. Google has officially announced the roll out of the updated Penguin Algorithm on its Webmaster Central Blog. Initially launched in 2012 the Penguin Algorithm targets...
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James Murray Of Bing Talks the Future of Voice and Visual Search
James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly...
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E-Commercial 2016: Bigger, better and trending
From little acorns, mighty oaks do grow and this was certainly the case for our annual E-Commercial conference, which closed the Leicester Business Festival on Monday 31st October. With both Google...
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Anicca Digital nominated in UK Search and Google Premier Partner Awards 2016
Tis the season to be…winning awards! Amidst the early throes of the festive season, the team here at Anicca Digital has been gearing themselves up for two key events in the digital marketing calendar...
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Why Micro-Moments Matter More Than Ever in 2017
In the Digital Marketing world, 2016 was the year of the mobile. Last year, 71% of UK adults used a mobile or smartphone to access the internet, compared to a mere 40% on desktop (Information-Age.com)....
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Anicca Digital Is Making The Leap To Frog Island
We are so excited to announce that we have completed a deal to purchase a property in the Frog Island area of Leicester. Anicca Digital, currently based on King Street, has invested over £300,000 in...
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First Look at the New Google AdWords Interface (Alpha)
The new face of Google AdWords has finally arrived within some accounts at Anicca, well in the form of an Alpha anyway. This means it’s likely that it is in an early stage in the process and Google...
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Google Tightens It’s GDN Ad Policies Following Recent Fall Out
Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that...
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The Anicca Team Get Shoulder Deep in Mud for Charity
On Saturday 1st April, myself and some of the Anicca team headed over to Ashbourne in Derby to take part in X Runner, all in aid of The British Lung Foundation. It got pretty messy but we had a great...
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Anicca Digital keeps growth plans on target with appointment of new Director
Although we’re already one of the leading digital marketing agencies in the East Midlands, we’re on a mission to grow and so we here at Anicca Digital, have appointed a new director to help keep our...
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Brands can now connect their website visitors with LinkedIn audience data
Following last year’s announcement that Microsoft would acquire LinkedIn, we have had some high expectations here at Anicca on how the news would positively transform the platform. Before April,...
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Brighton SEO Round Up – Part One
Last week a few of the Anicca team headed down for the second Brighton SEO event of the year. Held twice yearly at the Brighton Centre, Brighton SEO is a search marketing conference featuring a range...
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Brighton SEO Round Up – Part Two
Part Two of our trip to Brighton SEO rounds up the highlights for the remainder of the team. There is a lot to take in throughout the day so studying the schedule and breaking it up lets us cover a lot...
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Anicca Integrated Approach to Digital Marketing
Introduction The digital landscape has changed vastly over the last decade, as online consumers have become savvier and more technology aware. One of the main challenges for marketers is to adjust to...
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Fun and frolics at Anicca’s summer party and 10th birthday bash!
Happy 10th Birthday Anicca In celebration of Anicca Digital’s 10th Birthday staff, friends and family were invited to come and enjoy a fun filled day and barbecue at the Anicca summer party. Hosted...
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